When is it you feel most alive? What is it that recharges you? What would you do if you had nothing else in the world to do?
Passenger exists to inspire more of us to spend time connecting with nature, our passions, and doing the things we love in the places we love. We have a name for it: Escapism. The endless pursuit of wellbeing and good vibes in the outdoors.

Somewhere Wilder
Long-time followers will know Somewhere Wilder. A ragtag crew of Leo & Frida (people), Henry & Wally (dogs) and their ever (un)reliable Landrover Defender. Roaming across the UK and Europe, finding escapism in far-off peaks and troughs of the French Pyrenees, Scottish Highlands and Norwegian snowscapes.

Morgan Chinn
High altitude(r), powder chaser and purveyor of stoke. Morgan Chinn is a self-proclaimed Pacific Northwest ‘creature’, leaning left of the 9-5 to pursue a backcountry route as part of the National Ski Patrol. To initiate her into ‘The Made to Roam’, Morgan drove out to Descend 10 for a preview of the road ahead.

Sam Jones
Maker, creator and thinker-upper(er) of good eats, we welcome Sam Jones (AKA @nomeatdisco) to the Ambassador team. A local legend, plant-based and mushroom mad, well-acquainted with the roam after cooking up a storm, playing the classics and getting a groove on with us at Big Feastival.